By Ari Galper

Everyone wants a transaction to flow smoothly. Everyone knows that corporations are trying to help when they releases sales scripts. Nevertheless, we do have one problem, that is – Sales Scripts Don’t work!
A sales script creates a sense of discomfort for both the caller and receiver. Nobody wants to be treated as just another ‘sale’. When business people try to sell over the phone, they struggle to deliver a script that best closes the sale and also connects to the customer’s individual situation.

Certainly, the company script highly potent. This can even close deals over the phone every so often but at what cost? The sales script can become a support and foundation particularly to the newbie’s in the company or to the entire market itself. Unfortunately, it can also be the root of ruining the entire deal with a prospect.

WHY SALES SCRIPTS DO NOT WORK:

Sales scripts have poor outcomes because of many reasons. Seriously consider the following details for a moment:

Sales Scripts Create Rejection because:

1. Sales Scripts Transform Persons into Objects- When talking on the telephone, a customer can instantly sense if they are being delivered a scripted lot of words and jargon that presupposes an outcome. When prospects sense this they know they are being sold on something it breaks that intimate connection that is required to create trust with another person.

2. Sales Scripts are a one way Pitch – Although you might feel that you can fix your script to meet each prospect’s needs and formulate a scenario that sits nicely with the listener, a script is nonetheless about YOU. A script hardly addresses the listener’s true problems or issues and this can instantly trigger tension or apprehension within a prospect.

3. A Sale Script can Corner the PROSPECT- The scripts could give out questions that were formed personally for you to acquire certain responses you need. However, this endangers the feelings of the prospect. You can get the reply ‘Yes’ but bear in mind that you’re giving pressure which may result in a refusal since prospects never like to be controlled or sold on something.

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com