Everyone lover a deal to go well. Everybody understands that corporations are trying to help when they gives sales scripts. Nevertheless, people have one issue, that is – Sales Scripts Don’t work!

A sales script creates a sense of discomfort for both the caller and receiver. Nobody wants to be treated simply as one of those “sale”. When we try to sell over the phone, they struggle to deliver a script that best closes the sale and also connects to the customer’s individual situation.

Indeed, the company script very effective. This can even close deals over the phone once in a while but at what cost? The sales script can serve as a support and foundation especially to the newbie’s in the company or to the entire industry itself. Unluckily, it can also be a cause of ruining the entire deal with a prospect.

WHY THEY DON’T WORK:

Sales scripts have bad effects because of many reasons. Seriously consider the following details for a moment:

Sales Scripts Create Rejection because:

1. Sales Scripts Transform Persons into Mere Objects- When speaking on the phone, a customer can instantly sense if they are being delivered a scripted lot of words and jargon that presupposes an outcome. When prospects sense this they know they are being sold on something it breaks that intimate connection that is required to create trust with another person.

2. Sales Scripts are a one way Pitch – Though you might feel that you can alter your script to fit each individual’s needs and formulate a scenario that sits nicely with the listener, a script is nonetheless about YOU. A script rarely addresses the listener’s real problems or issues and this can immediately induce apprehension or tension within a prospect.

3. A Sale Script can Corner the PROSPECT- The scripts could give out questions that were created for you to acquire certain responses that you need. However, this threatens the feelings of the prospect. You may get the answer ‘Yes’ but remember you’re giving a lot of pressure which may cause a rejection as prospects never like to be controlled or sold on something.

4. Scripts make presumptions- We presume as we read our scripts. We contemplate that the lines on the scripts were meant for the prospect. The truth is, it is impossible to create a flawless script as each of us has a different condition in life. How is it practical to utter something regarding someone we don’t know? The more assumptions you make the more hostility you create. The more assumptions there are the more people feel they are put under tension. So, the best thing is not to presume anything. In addition to that, you don’t even know your prospect in an intimate level.

The CORE PROBLEM:

Scriptss are biased towards the company and sales person and don’t allow for a true connection to ever evolve with a customer or prospect. The sole purpose of a script becomes convincing a customer of the importance of buying into what is being sold.

But wait- selling isn’t about yourself or your company. It is about your prospects and how you can relate what you do or market to their troubles and needs. In cold calling, prospects are not interested in your company or even to the rewards they can receive. What they care about is themselves and how you can probably fix their problems and improve the quality of their lives.

That is the harsh truth.

So if you are tired of having the dreadful rejection, or the Hang up or the “we don’t need any of that” type of answer, you may have to check your script and see how the script itself could be inducing that response and maybe by altering your pitch from your side of the world into the prospect’s world and what you can assist them with, as opposed to SELL THEM ON, you might notice a more pleasant response. For all your great efforts it might be the inherent nature of the script itself that could be causing that rejection.

Maybe it is time to start truly connecting with your customers for the first time.

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com