You have probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They’re all pretty famous NASCAR stars. But a name you may not know the name Mike Bartelli. Racecar driver? No. But he is a man who knows lots about speed. Mike is a marketing guy and when it comes to NASCAR and motorsports marketing he is, “the” guy.

Mike is an expert in motorsports marketing, and as president of Millsport Motorsports he’s helped NASCAR see record growth in popularity and sponsorship. Now Mike is chief marketing officer and senior VP of Petty Enterprises.

In a recent interview, Mike divulged some of the techniques to NASCAR’s Marketing Success. We have since taken the ideas Mike shared and reshaped them to suit the car business. We’re now serving them to you on a silver platter so you would be able to utilize them in your own dealership this year.

So print this out, grab a highlighter or a pen and put on your thinking cap because you are about to go for wild ride.

NASCAR Understands the Power of a Celebrity Endorsement

In building their own monster brand, one of NASCAR’s main strategies was to make use of celebrities and celebrity endorsements to reach new fan bases. The NASCAR approach honed in on target groups of prospective fans that usually will overlook the sport and reached out to them making use of a popular celebrity from film, television, music, sports, etc.

You see, nothing gets attention like celebs… Certainly NOTHING. While NASCAR undoubtedly knows this, many dealers in this nation do not.

The purpose of advertising is to get your prospective client’s attention. So if nothing works better in getting attention than celebs, why not make use of it?

Demographics do not matter either. Wealthy investors, CEOs, credit challenged, blue-collar, white-collar they are all attracted to celebrities. We believe the reason is reach and frequency. Just as efficient marketing is about reaching many individuals and more significantly reaching them several times, celebs have an enormous amount of reach since their job is to be noticed and be heard.

Another motive why celebrities are powerful marketing weapons is based on the power of association. People relate you to those they see you with. If you are hanging out with celebs then you have to be one yourself. This is reassuring to your clients and places you in a good light. And of course prospective clients will like aligning themselves with you also, as they too want a piece of that celebrity pie.

Not to mention, consumers are more likely to refer business to the “cool” dealer who hangs out with celebrities over the guy they’ve never heard of. Bear in mind, boring is safe, but it gets you nowhere. Leverage the power of celebrity and your potential buyers will be chasing you down for a sale.

Think this does not apply to you? Think you cannot use superstars in your marketing because you can’t pay for Dan Marino? Well think again.

There’s in fact some low-cost ways you could start featuring celebs in your marketing immediately.

One strategy we like is designing a mail piece with a full color envelope making use of pictures of three famous celebrities your target audience would resonate with… let’s say, Barack Obama, Tiger Woods, Oprah Winfrey and YOU! You could use the headline, “What Do Barack, Tiger, Oprah and Mr. Dealer Have In Common.” Next to your picture you would put your name and “owner of ABC dealership in XYZ town.” BANG, instant celebrity tie in. And that is getting opened.

Or you could make use of your marketing dollars to purchase a celebrity for direct sponsorship, endorsement or events. Sure many of the A-listers might be out of your price scale but there is always someone affordable that resonates with your target market. Older celebs who are no longer in their hay-day or more obscure celebrities like popular contestants on reality TV shows could normally be employed for surprisingly little.

Also remember that the depression affects everybody. Even celebrities jump at the chance to make some extra money. More usually than not it’s our impression of celebs and our ego, fear of the unknown and apprehension created by star mystique that keep dealers from leveraging this super charger of a marketing resource.
You could find contact information on almost any celeb in a book by Jordan McAuley called the Celebrity Black Book available on Amazon.com or contact our office directly for celebrity broker recommendations.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

The Internet is a vast network of sites and businesses and it can prove hard at times to find your target clientele in the global environment. Several would like to believe that the low price market of the internet could also be transferred to marketing, but, many successful businesses would tell you that the money you save running a business online ought to partially if not fully be transferred to marketing efforts.

One prime example of this need could be found when an individual discovers a proper understanding of web search engine positioning. This idea relates to the lists which are generated by consumers when they utilise the online tool of the search engine.

The tremendous size of the web is often simplified by clients when they have the chance to find exactly what they’re looking for from the search engine tool. Rather than scroll through thousands of web pages, a client can simply type in a keyword related to what they are looking for and produce a list of thousands of results. Where your business comes up in that list is referred to as your web search engine positioning.

So what does this mean for a business? Any person with a basic understanding of marketing will be able to tell you that the higher you are on the list, the more likely your business will be accessed. Web search engine positioning is especially important when you are high on lists for keywords that are related to your business.

It might be surprising to discover that eighty percent of on line patrons only use the first 7 results on any search engine list. This means that if your business isn’t keyword proficient and you rarely appear in the top 7 of web search engine positioning, you’re reducing your client base to only twenty pct of the potential market.

For the business which is not satisfied with this meager number of clients, the solution is simple; develop your website and advertising to incorporate keyword proficiency. The process of obtaining high web search engine positioning is also simpler when you look to taking advantage of the aid of a professional.

The on-line marketplace is extremely competitive and other businesses are looking to advantage from keyword proficiency, so to make sure you are found in the top seven, its essential to use an on-line marketing professional. To find the best business to support you in your web search engine positioning goals head to http://www.virket.com

But, has the concept of the classified advertisement become out-dated? No, the traditional classified ads never goes out of style. Classified ads are certainly a huge help for entrepreneurs, internet marketers, and small business owners. If they weren’t, nobody would use then. That is why there are many free listing site services on the web. Sadly, this may prove to be the root of a problem with classified ads. There are scores of websites where you could post free classified ads. This can create a bit of a clutter. In other words, there may be so many classified listings out there which it may be difficult to draw in a reader to the classified ads.

Or, it used to be pretty tough. There is a new and revolutionary method that could be employed to pull in more readers to the classified ads. Obviously, when you have more visitors perusing a classified ad, the odds of the adverts delivering effective results will increase.

And here is the best news: the more impactful and efficient means of driving people to your classified ads could be effectively performed in an automatic manner. That means you would not have to perform lots of ‘grunt work’ to lead individuals to the ads. Rather, there is a program which can perform such tasks for you and it comes in the shape of SOKULE.com. The name sounds like “So Cool” and its a suitable name. This truly is a awesome innovation that entirely re-invents the concept of the free listing site.

The way the procedure works is that you would create a membership of SoKule.com and then login to the account. Once you’ve signed in, you will post messages through the system that will then instantaneously appear on an array of social networking sites. These include the major sites like Twitter, MySpace, and FaceBook. Listings will show on blogs too which would further promote your classified listings. And, again, this is all done in an automatic manner. There is very little more valuable than time. When you are able to cut back on your time investment, you will discover that you could put it to better use elsewhere. One better use would be the effective and expansive development of your business!

And yes, by utilizing the impact of this service, your ads could reach a much larger audience. Through expanding your exposure to more potential clientele, you could expand your profit potential. Consider that the greatest advantage to signing on with this excellent and brilliant program.

Jane Mark and Phil Basten have been marketing online for more than 10 years. Sokule, a social and business networking platform designed to help businesses spread the word fast. You can find out more about this unique and powerful social media site and join the affiliate program at – http://www.Sokule.com

When you look at something which each individual utilizes everyday in the business environment, irrespective of industry, a pen represents the best answer. The only problem with the utilization of the promotional pen is that is offers serious cons. The promotional pen is small and easily discarded and in most cases is poorly made, providing it a short life span.
These cons with the vast number of businesses utilizing this promotional item make the personalized pen obsolete. When you look into the impact which is produced around personalized stubby holders you can find a new opportunity for marketing potential. The stubby holder is available in a variety of styles regardless of whether you’re looking for the conventional cylindrical shape to keep aluminum cans cool or the more personalized shape for a water bottle holder.

The variety that is found with the personalized stubby holders enables a business to generate a promotional product that is perfect to the client’s interests. This would make sure that your promotional item serves it’s purpose which appeals to the person and that it’s not easily discarded.
Furthermore, the use of personalized stubby holders provides a promotional item that has an extended lifespan when compared to other products. The neoprene product which is used to create the holders, like the water bottle holder, is designed to withstand the test of time as consumers use the product time and again. The fact that your clients will be utilizing this promotional item on a regular basis aids to create the greatest value provided by the personalized stubby holders.

Your promotional material found on the sides of these promotional items will assist to create constant exposure of your company to your target clientele. Whether your consumer utilizes the personalized stubby holders in the home or office, your brand name would begin to develop a form of recognition which is difficult for any other promotional material to match.

Best of all the nonstop promotion which is offered by products like the water bottle holder represent no cost advertising for a company outside of the initial expense. The personalized stubby holders would continue to market your brand for years to come at no additional cost to you, destroying any comparative promotional item possibilities. To find out how you can begin to use this one of a kind promotional opportunity go to http://www.stubbyholdersaustralia.com.au

When you find yourself trying to make that extended time in the beautiful nation of Australia, you’ll discover hundreds of migration options available to a person. While this system has been created to help the entry of people into the country, the vast size of the system proves hard for the individual to manage.

This is why its vital when you are trying to gain migration status in Australia that you seek the assistance of a Migration Agent. With the use of a Migration Agent Brisbane you will discover your best opportunity to aid you in finding exactly what is required of you to qualify for this opportunity. Several individuals travel to Australia each year in the effort to gain migration status. They do the research; fill out the documentation and work untiringly to accomplish their goal. When they finally accomplish the objective they set out to achieve, they discover that they filled out the wrong one of the one hundred and forty kinds of Australian visas. They are then required to meet the demands of the visa they filed for or start the process over again, losing their migration status.

When you invest in the opportunity of utilizing a Migration Agent, you aren’t investing in the service but in the knowledge that individual supplies to benefit you. It is essential for an individual serious about gaining the opportunity to use an Australian visa to find the best Migration Agent Brisbane to accomplish their goals. This person should not be a newcomer to the industry but a person with years of experience as a Migration Agent and preferably an individual with experience inside the Migration Agency. This will allow you to tap into a resource that provides real experience with the ins and outs of the system, providing you the biggest opportunity to succeed.

A Migration Agent Brisbane can prove to be one of the most precious resources available when you are hoping to achieve the objective of migration. The system is flooded with many opportunities but when you select the wrong opportunity it could greatly hinder your purpose of being in the nation.

Are you interested in moving to Australia? Looking for the best migration agent Brisbane? Packed with helpful resources http://boseaustralia.com.au/ is one of the best migration agent you can find in Australia. Visit the site to get more information.

Dealers are burnt out with the auto business, they’re burnt out with chasing prospects and they are sick to death of forcing outcomes merely to stay alive. There is just no light at the end of the tunnel. Success feels light years away.

So what is the reason of all this burnout?

It is just because the conventional way of doing business in the car industry is broken. Several of the old ways of getting customers and marketing your product or service will no longer work.

So in reality, success IS light years for the dealer still using traditional lead generation and customer attraction strategies. How can you run a business whilst chasing down prospects, making numerous calls, pushing for meetings, clinging to the hard sell and forcing outcomes all at the same time?

You cannot… and that is the reason several dealers are going under right now.

So what works? What could you do to revitalize your efforts and begin getting clientele to your store?

It all starts by understanding things from your prospects’ point of view.

You see, when conventional customer attraction means are utilized in the car business, the experience is as equally uncomfortable and unnatural for your leads and clientele as it is for you.

The client is on the receiving end of your manual brute force efforts and usually feels like an animal being chased by a newbie hunter who won’t give up the fight. They feel pressured, hounded and beaten… and ultimately a weak few may give in and move forward. But the greater part would run, and stay away for life.

This doesn’t simply apply to your personal sales effort either. Your external marketing is doing an similarly brutal hack job on your personal brand and on your prospects’ or clients’ perception of you. Interrupting them, bombarding them and puzzling them, not to mention wasting their valuable time is no way to build an authentic relationship.

You don’t require a degree in marketing psychology to see how you are sabotaging your efforts by doing the types of promotion and hard selling habits as I touched on above. You are just working against yourself-alienating more individuals than you attract… which obviously makes for a horrible base line every month.

But here’s the scary part.

The cost of this forced, unfocused and barbaric approach is huge. Prepare yourself. It is hideous, it’s frightening and it’s familiar. More work, more waste (both time and cash), more frustration and lower gross. All of which means you put less money in your pocket, kids’ college fund and retirement account.

When you utilize the conventional approach and it isn’t working the symptoms you experience are more hours spent working every week, more marketing that does not produce results, less cash to operate and grow and more disappointment and frustration.

Ultimately you lose-either by getting so burnt out that you can’t go on anymore or your dealership is forced to close because it cannot maintain it’s operating budget.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

Of course technology has a way of continuing to advance and with it comes greater demand associated with online resources. Telephones now represent the greatest opportunities related to online advancements which have developed a new need for the introduction of software development Edmonton. This custom software development Edmonton helps a company tap into the opportunity found with generating applications which now represent the key utilization of cell phone users. The applications serve a variety of purposes and it is essential that a business discover which purpose their programs will utilize in order to drive sales and boost consumer interest.

With software development Edmonton you have many opportunities to purse regarding creative direction but the two most common applications found with consumers relates to functional applications and entertaining applications. A business such as an insurance company utilizes the functional applications of custom software development Edmonton to aid consumers in utilizing their services, simplifying processes such as claims or insurance updates. A business such as a fuel business utilizes the entertaining applications of software development Edmonton as a tool to attract consumer attention and build brand recognition so that the next time that consumer needs fuel their business is the first name that comes to mind.

Custom software development Edmonton can offer many benefits to a company that is looking to excel into this next phase of online environment. It is essential to any business to stay ahead of its competition and this is only possible when you take steps to keep up with the next wave of technological advancements. You can look to the benefits found with software development Edmonton to aid your company in not only keeping up with technology but in discovering a new opportunity to aid your existing clients or utilize humor to help develop the very important level of brand recognition. When you find yourself looking to take the next step into the digital era it is essential that you discover a business that can meet all your demands. Discover that business by visiting http://www.rollingwave.com

Setting your own schedule

The greatest advantage that you could find in a business home idea is your capability to make your schedule. You will able to work whenever you want. You can schedule your work around other activities. The best thing about business home idea is that you will be able to work as often or as little as you would like. There is no one to ask you about it.

When you’re looking to begin a home based business you must ensure that the business home idea that you’re selecting is of interest to you and that you don’t lose interest in it after a few days. If you enjoy what you aredoing, it is likely that your business would be a success. Think of the things which interest you and then choose a business home idea that you would like to begin.

Finding a business home idea that suits you

You must always select a home business that suits your persona and your life style. You would be able to make lots of money by selling products of others in your own time. Its best if you find a company that allows you to begin at an affordable level and then work your way up to the top.

Use network marketing if you have a unique product that you will like to sell. It would be a good idea to set up a web-site for the goods that you will like to sell. You ought to make sure that your product is available on the internet and you even have to advertise your product so as to generate sales. You have to look for new places to advertise your business and keep building your business.

If you think you will not do a good job selling products, find a job that provides your services in some other way. There a many other ways you could render your services like telephone polls, complete surveys, assemble products and clerical work.

Find a business home idea on-line

There are several websites online which would help you to begin a home based business. You could create your sites and get you started on your new business home idea. You don’t have to work for long hours. You could devote as much time as you want to your business and you can work whenever you want. You will also not have any work pressure on you. There is a huge potential for you to earn as much money as you possibly could.

Several of the business home ideas don’t need you to have prior experience. This is the main reason why people are so interested in a business home idea. If you would like to be your own boss and you would like to build financial security, a business home idea will be your best option.

Norberto is a home business marketer and the owner of the website PlugIncomeSystem.com. This website reviews popular business home idea and opportunities.

Although, many who have expressed an interest in the possibilities of quitting are turned off by the harmful struggle that is associated with the quitting experience. When a person discovers the resource of the electronic cigarette, they will discover a quit smoking solution which provides much promise and immediate results. This product is intended to look, feel and also taste like a cigarette so that a person could seamlessly transition from the cigarette to the quitting aid. There are many vices which often burden the individual looking to quit and the electronic cigarette helps in pleasing nearly all, if not all of those vices so you can begin the procedure to achieving better health.

When you look into the benefits surrounding the use of the electronic cigarette, it is best to break it up into 2 categories, long term and short term results. In the short-term a smoker will discover a tool that will allow them to instantly quit smoking and free themselves of the smoking addiction.

No longer will the individual be subjected to the various dangers of smoking like the tar or harmful carcinogens that could be found in cigarette smoke. Lungs can begin to heal and the individual will discover a new energy that is found from the freedom of no longer regularly poisoning themselves. Not to mention, the cash saving opportunity which exists with anybody that can be identified as a heavy smoker, when comparing the cost of cigarettes to the price of the electronic cigarette.

Then there are the long term advantages of quitting that could be found with the use of the electronic cigarette. Once an individual stops smoking, they are instantly improving their opportunity to live a longer and happier life. While there is damage which can’t be repaired, several areas would start to heal from the years of exposure an individual subjected their bodies to. Cancer and heart disease risks will be greatly reduced which will greatly aid in providing you the chance to live a longer life.

Isn’t it exciting to know that you can use cigarettes even in non-smoking zones? Yes, you heard it right! Use electric cigarette wherever and whenever you want without risking the health of others. Logon to http://e-cigcompare.com and buy yourself an electronic cigarette NOW.

The online environment could provide many chances for the reading enthusiast from used books to new books and even virtual books. With the internet, an individual has access to the greatest selection of books available anywhere. So why are few individuals hesitant to take part in the chances associated when you buy books online? One reason is found with the hidden costs that are usually found with conventional sales sites.

While you might seem to be getting an incredible deal on the books you purchase, you will soon discover the various costs related, including handling and shipping of the books. This could often make books greater than their value in the traditional physical store.

While the cause for finding a low cost solution to a book reading hobby might seem lost, there is a real solution available when you seek the solutions of online auctions. With this on-line service a person can discover a location where they can find hundreds of books both new and old which are available at incredible values. The shipping and handling costs of all auctions found in online auctions are visibly identified so you’ll be aware of the cost you are paying long before the close of any auction. On many items, especially books, a client would find incredible savings which most stores would be unable to support. This is because several clientele of online auctions are private owners who are selling their books following the conclusion of their own reading enjoyment.

When you buy books online there are several opportunities available to the avid reader and which chances you take advantage of will directly influence your ability to save. While some businesses would provide you discounts on purchases, no business can support the incredible savings that could be produced through online auctions. Its vital to recognize that not all online auctions sites are equal in ability and its important that you find a prime resource before any on-line venture.

Twizla brings a whole new meaning to online auction sites. Not only do we encourage you to buy, sell and participate in our community discussions, we also rely on your feedback to ensure your user experience is more enjoyable. Visit us at http://www.twizla.com.au/ to know more.