Somewhat about 10 years later the automobile business has reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered customer base. From that point forward sellers have been challenged with a choice: hang on to those old school sales and advertising techniques or join the [...]

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If you are frustrated, burnt out, on the verge of broke and sick of wasting money on marketing which does nothing to bring in new business to your dealership, grab a cup of coffee and dedicate a few minutes of your time to discover some life changing, client attraction strategies as used by the big [...]

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NASCAR is a powerful business and marketing machine. There’s a lot you will be able to learn about positioning your own dealership just by studying the lead-generating, profit exploding strategies of this racing giant. You have probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They’re all pretty famous [...]

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A usual trait we have observed amongst many dealers lately is burnout. Dealers are burnt out with the auto business, they’re burnt out with chasing prospects and they are sick to death of forcing outcomes merely to stay alive. There is just no light at the end of the tunnel. Success feels light years away. [...]

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Can you actually implement great marketing on a budget? Definitely Of course the over-priced marketing “gurus” or advertising reps won’t tell you this. These are the people who want you to believe “promoting” requires an huge investment over a extended period of your time–which can solely be done by the experts. “Image,” “brand,” “awareness,” and [...]

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Times are changing and so is the effectiveness of your marketing dollars… which is most likely why you’re reading this text right now. What used to bring in customers to your automotive dealership no longer works. And the advice you’re getting from the self proclaimed “gurus” who are really simply vendors hocking next the following [...]

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In the first part you might have learnt about the myth 1 now, let us discuss about the second myth that a marketer has to know so as to achieve success in his business – Myth #2: “You Can’t Control Word-of-Mouth Advertising” We genuinely feel sad for anyone who believes this. We’ve polled thousands of [...]

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Selling cars in the current economic atmosphere has proven tough for several automotive dealerships. Individuals are in worry of paying cash because of the risks of not knowing specifically what marketing can work and the way the people can react during the new economy. With tightening wallets and purse strings being found across the board [...]

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