Classy Business » sem services http://www.classybusiness.com Classic Business Information Thu, 02 Feb 2012 06:55:07 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Search Engine Marketing (SEM) Revealed Inside Out http://www.classybusiness.com/2009/05/search-engine-marketing-sem-revealed-inside-out/ http://www.classybusiness.com/2009/05/search-engine-marketing-sem-revealed-inside-out/#comments Tue, 12 May 2009 06:24:39 +0000 admin http://www.classybusiness.com/?p=128 Search engine marketing is a term that applies to the use of search engines to get to your potential clients. There are many search engines on the Internet. The most popular ones are Google and Yahoo!, which together take up more than 73% of the search engine market. But there are also other search engines including some that are industry specific. When  planning search engine marketing you’ll need to consider who your potential customers are and where they will be searching.

Search Engine Marketing
Search engine marketing is unique because your customers are actually looking for a product or service like yours when they begin their search. They then get a list of responses in order of how well they fill the search criteria that the user entered. This is where your expertise in search engine marketing comes into play. You need to ensure that your website comes up in within the top three pages of entries. This is difficult because sometimes there can be hundreds of pages of search responses.

Search engine marketing is often accomplished by doing things to your site such as using SEO (search engine optimization) and keywords. These types of techniques are either free or very inexpensive. SEO is key to getting your site at the top of Internet searches. Keywords are words and phrases that are most often used to search for products or services such as those that you offer on your website.

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